Original vs. Print Price
How does one price limited-edition prints of their original art?
An artist has the original and now they want to make a series of limited-edition prints.
How does one price prints in relation to the price of the original? Or do they even compare prices?
About a year ago I started selling limited-edition prints on canvas of original paintings. The prints are the same size as the original.
The question I and the galleries had was what to price the prints at?
No one had a good rule-of-thumb or idea. Should the prints be 1/10th or 1/100th the price of the original? Or how should prints be priced in relation to the original?
One gallery told me they had the similar problem with another artist. He was pricing his limited-edition (99) prints for $1,000 each; however, the original was priced at $2,000. A print at half the price of the original? In the end the artist raised the prices of the original painting up to $6,000. He figured a 6:1 ratio was good; but was thinking 10:1 would be better.
Does anybody have a formula or method they use to price their prints? How do you calculate the price of your limited-edition prints?
